Surfaces Across Google (Free Google Shopping listings) is the new feature from Google and has lots of new potential for any Merchant. At the moment Surfaces Across Google is only active in the US, but if you are a Merchant advertising in the EEA (European Economic Area and Switzerland) you probably received announcements that Surfaces Across Google will become available in all countries where Google Shopping is active.
The reality is that Surfaces Across Google is not active yet in the EEA and it is going to launch in the EEA before the end of the year. If you have been worrying about the error notifications and disapproved products in your Merchant Center you don’t need to panic anymore after reading this. In this article we will explain everything you need to know, including the procedure you must follow to make sure your product feed will be ready for the free listings on Surfaces Across Google when it actually launches before the end of 2020.